APPOINTMENT PROGRAM
For the last 10 years, First Annuity & Insurance Marketing has been helping producers increase their annuity production through our appointment program. Some producers run three and four a day, others, three and four a week in conjunction with other means of marketing, such as seminars or a referral base. Either way, it's all about increasing your productivity and, thus, your production, in a time and cost effective manner.
There are several ways as to the process of appointment setting, but the best appointments are usually set when the interest is initiated by the potential client (in our case the Senior prospect). This is where we've seen the highest degree of success.
We take a lead, turn it into a prospect and then set an appointment for you according to your schedule (see illustration below).
Direct mail, followed by telemarketing, has proven to be an effective method of appointment setting, either as a primary means of marketing/prospecting, or as a second, perhaps even third, marketing engine. It clearly re-affirms one key sales point….IT'S A NUMBERS GAME! If you want to write more business, you've got to get in front of more people and it all starts with more leads (Mailers) (see First Annuity & Insurance Marketing's Stair Step to Success™).
To view sample mailers, including pre-approach letters used by some of the industry's top producers, go to Marketing Warehouse™.
